Recent Photogenics

Fall photogenics are in full swing.  Aynor Harvest Hoe Down, Loris Bog-Off, NC Yam Festival, OH MY!  Here are some of our recent headshot Most Photogenic winners.


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Last, but not least our Loris High School Pageant MOST PHOTOGENIC Winner- Brook.

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Anna Kate, A diva ballerina in training

Anna Kate and her mother, Karen stopped by our studio last week for a portfolio session.  When the camera started triggering Anna began dancing as if she were performing for a live audience.  Her stage presence exceeds any 18 month old I have ever met.


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Miss Loris Bog-Off – Emily Grey Wayne

Recently we photographed Emily Wayne, Miss Loris Bog-Off.  Loris holds the Bog-off annually on the third weekend in October.  This downtown festival attracts 1,000s of visitors from all over the region.  Over 200 vendors include: arts & crafts, retail, food, and non-profit.

Miss Loris Bog-Off Queen 2013

This was part of our ad for the Loris Chamber of Commerce. Good Luck at Miss South Carolina, Emily!

Modeling Portfolios by CMMS Studio


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Pet Portraits at Wags & Whiskers

Pookie the Yorkie

Last week we had our Pet Portrait Day at Wags & Whiskers in North Myrtle Beach.  It felt like school picture day all over again, except with a flair with props.  North Myrtle Beach is a great location fro this Pet Supply, Dog/Cat Grooming store.  We always shoot an eclectic breed of animals and was privileged to shoot a cat this time!


Luna the Black Bombay Cat


Luna the Black Bombay Cat

Missy the Chihuahua

Missy the Chihuahua

Missy the Chihuahua

Missy the Chihuahua

Elton John the Mut

Junie the Dachshund

Junie the Dachshund

Kisses the Cocker Spaniel

Kisses the Cocker Spaniel

Riley the Yellow Labrador Retriever

Riley the Yellow Labrador Retriever

Max the poodle and Maggie the shih tzu and granny as herself

Max the poodle and Maggie the shih tzu

Max the poodle and Maggie the shih tzu

Bizmarck the Bouvier des Flandres

Bizmarck the Bouvier des Flandres

Bizmarck the Bouvier des Flandres

Jack Smith the Yellow Labrador Retriever

Jack Smith the Yellow Labrador Retriever

Willie the Maltese

Wags & Whiskers

owned by Linda Howell

710 5th Avenue South, North Myrtle Beach, SC

(843) 280-7686



Photography by: CMMS Studio

CMMS Studio and Haute Couture

CMMS Studio (Custom Multi-Media Solutions, Inc.), a Photography, Graphic Arts and Videography studio located in Loris, South Carolina has been at the forefront of fashion photography incorporating couture fashion for their models. South Carolina is the epicenter for Beauty Pageantry and the competition is fierce. All the contestants need to submit a portfolio for competition. These portfolios are subsequently used for submission to modeling agencies. Beautiful girls and couture fashion complement both fashion and striking portfolios.

CMMS Studio has been working with Tanya-Marie Design, a couture fashion design and retail shop in the Miami Fashion District highlighting the artistry of these unique fashion pieces. Finalists from the Miss South Carolina USA pageant have been showcased wearing this luxurious clothing.

During the past month, we have seen designers from New York to Paris take their bows as the autumn/winter womenswear season played out across the fashion capitals. Fashion would not be the same without Haute Couture. (Pronounced oot-cooture). Haute Couture is a French phrase for high fashion.  Couture means dressmaking, sewing, or needlework and Haute means elegant or high, so the two combined imply excellent artistry with the fashioning of garments. The term indicates the business of designing, creating, and selling custom-made, high fashion.


The petites mains, are the “little hands” of the thousands of seamstresses, embroiderers and other artisans who have produced sumptuous, precision-made attire since Parisian couture houses first appeared in the mid-19th century. They deserve even greater accolade: Along with daring and brilliant designer visions, the most striking thing about haute couture is the absolute perfection of the handwork. The “made to measure” exclusive clothes are virtually made by hand, carefully interlined, stay taped and fitted to perfection for each client.

France has been at fashion’s forefront since the 17th century, when the court of Louis XIV set European standards of elegance, craftsmanship and excess. A century later, Marie-Antoinette’s dressmaker and milliner, Rose Bertin, became so influential she was nicknamed Minister of Fashion. But the first true haute couturier is widely considered to have been Charles Frederick Worth.

The English draper founded his fashion house in 1858, presenting collections of model garments from which clients could choose. “My work is not about executing [the client's desires], it’s about inventing them,” Worth said in 1871. Eventually his label was a copy of his signature. The era of couturier as artist and arbiter had arrived.

Haute couture began a slow decline in the 1950s, accelerated by the baby-boomer youth quake, the radical change in lifestyle that followed and the rise of designer ready-to-wear. Haute couture is an experimental and creative laboratory whose positive image translates into the lesser priced, but still costly designer label known as Prêt-à- Porter or ready to wear.

The fabrics available to couture designers are luxurious and include the latest novelty fabrics and expensive silks, fine wools, cashmeres, cottons, linens, leather, suede, other skins or furs.  In many cases, the design and color of a cloth, may be exclusively reserved for that designer.

Outside specialists make accessories either by design or inspiration.  Hats, trimmings, buttons, belts, costume jewelry, shoes and innovative pieces are finely crafted to complement the fabrics and fashion ideas being created.  Superb craftsmanship, a fresh idea and publicized internationally renowned names all command a price to match. Those able to afford couture are happy to pay for exclusivity and the privacy afforded by the system.

Sea tones are the colors for this season. Deep ocean blue, sea foam or jade green ensembles were seen throughout the fashion run way shows for 2013. Metallic’s are still in high demand coupled with bold accessories and sheer fabrics.

Cmms Studio (Custom Multi-Media Solutions) has highlighted these trends in their portfolio work which can be viewed on their Facebook page and web site and on Tanya-Marie Design’s  Facebook page







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Hats and hair accessories were the rage at London Fashion Week.  CMMS Studio Photography has also been on top of this trend adding millinery to their model’s photo shoots.

The British Fashion Council has opened a show: “Headonism” showcasing the newest in millinery fashion as the London College of Fashion opened “Head On” exploring the role of hats in contemporary fashion.

Historically, hats have been considered a part of an ensemble and in many cases social correctness required the wearing of a hat, especially in England.  CMMS Studio has now found a rebirth of millinery in popular culture. The recession, as a backdrop, is a part of this flourishing hat design re-birth, as headpieces have long been associated with stature. In this economic downturn hats are being worn to this effect.

Wit and whimsy set the tone for the varied looks at the fashion catwalks this year. Wildly plumed bonnets, silk turbans, veiled hats, berets, were all seen as pop culture headgear. Jaunty irreverence and spirited youthfulness defined the collections.

Unconfined by the need for neck holes and arm sleeves, milliners can express creativity with freedom as few other designers can. The inspiration can be found in the natural world (feathers), in geometry, exoticism and in history. The final product expresses the wearer’s personal style.

Bolted, the new ready to wear collection from Keely Hunter Millinery is an amazing line. Inspired by London street culture and a love of fluorescents and perspex, Bolted featured a range of ready to wear beanies and flat peak caps emblazoned with pop culture motifs.

According to Fashion-Era, known for historical fashion research, “Humans have covered their heads since time immemorial.  Initially headwear offered protection from the elements and from injury from falling rocks, weapons or masonry.  Later head coverings became symbols of status of authority.  Soon after hats progressed to become not only a uniform, but also an art form.

In fashion terms, hats are a noticeable accessory because the onlooker’s attention is first drawn to the face. A hat is the most noticeable fashion item anyone can wear.  The old saying goes ‘if you want to get ahead and get noticed, then get a hat’.  Indeed the word ‘ahead’ means just that one head further forward.

Millinery has existed in Britain since 1700.  In English courts the term milliner was used and this was derived from the term for travelling haberdashers from Milan in Italy.  These travelling sales people sold all the items necessary to dress and were called milliners.

In France hats were made by hat-makers called chapeliers.  Today the term modiste is used in France.  Today technically a hat-maker makes hats for men whilst a milliner makes hats for women.

Running parallel to these hat-making arts are feather workshops or more correctly workshops called plumassiers where feathers are dyed and made into arrangements.  Plumes have always been a status symbol and sign of economic stability.

Millinery trends will always complement fashion trends of the season. For 2013 citrus and pastel colors will be popular. We will see a lot of beautiful lace colors.

Hailing from Dublin, milliner, Paula Lawlor shares her top tips for when it comes to choosing that all-important hat to wear: “Personally a lady has some issues to address. If you are petite or a larger sized lady a huge hat with large brim may be your image to wear but practically will not suit your stature.  Think of structure and height, it will elongate your figure; you can be dramatic and carry a tall sculptured piece with ease.

Always try on sizes and styles, don’t invest in a hat just because the color matches your outfit. A big part of an outfit and the wearing of a hat has so much to do with confidence, if you feel a million dollars in an outfit you will have poise and style, that magic ingredient is in us all.”


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Grace’s Modeling Experience

We first met Grace last autumn at the Loris Bog-Off Pageant.  She was a vivacious young lady who loved being in front of the camera.  Her mother referred to her personality as the “Christie Brinkley” of her time.  Grace performed a wonderful dance routine and won “Best Overall Performance” at the Loris Bog-Off Pageant, along with winning her division.

She later came by the studio interested in our “Modeling Experience“.  The photos represent her Graceful, vibrant charisma.

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Top 5 Super Bowl Commercials 2013

5. Oreo Whisper Fight

4. Viva Young – 2013 Taco Bell Game Day Commercial

3. Doritos – Fashionista Daddy — Crash the Super Bowl 2013 Finalist

2. The Clydesdales: “Brotherhood”

1. Ram Trucks Super Bowl Commercial “Farmer”